About Us

Our Team

Neil McCormick


Neil McCormick has an extensive history of international management experience. He has held board and senior leadership positions in both domestic and international organizations for over 35 years.

For the past 25 of those, Neil has specialised in human resources and consulting services. Neil is the founder and principal shareholder of HRM Advisory Pty Ltd (HRMA). As a recognized presenter and guest lecturer, Neil has a detailed understanding of, and passion for, the application of strategic workforce management principles and processes for the ongoing success of organizations.

His enterprise, HRMA assists clients better align Human Resources to deliver the specific goals of organizations. This work has resulted in the publication of “Lean but Agile” ~ “Rethink workforce planning to gain a true competitive edge.”

Neil is a published author, also an Editorial Advisor for HR Examiner. He is a recognized global expert in areas covering workforce strategy, planning, metrics, and analytics. He is a committee member of Standards Australia MB009 Committee which is tasked to develop Standards for human resource management. Neil is Project Leader in the development of a Workforce Data Quality Standard. Neil also represents Australia, and is an active participant, on the International Organization for Standardization (ISO) TC 260 Human Resource Management Committee. He is the convener of Working Group 2 Metrics for this committee and a contributing member of other Working Groups within ISO TC 260.

Profile of Sabrina Pit

Sabrina Pit

Australia and the Netherlands

Sabrina has worked in the education, workforce, ageing, research and health sector for 20+ years. She has published over 75 papers on (rural) health workforce, health professional education and training, employability, ageing, and digital health. She is regularly invited to speak at inter(national) conferences and strategic planning meetings, e.g. the Singapore Work Health and Safety Conference 18 November 2020.

Sabrina works internationally and nationally on standardization practices and consensus building to improve trade and consumer confidence in ageing, work and digital technology on global and national scale. She is the current chair of Standards Australia Mirror Board – Ageing Societies and convenor of the International Organization for Standardization Technical Committee 314 Ageing Societies- Working Group Ageing Workforce and active member of the ISO TC 260 Human Resources Management, including employee engagement and learning and development and TC268 Sustainable Cities and Communities.

Sabrina is the Founder of Work Wiser International, a consulting company in health, work, education and ageing. She currently is the Knowledge and Translation Analyst at a rural workforce agency the NSW Rural Doctors Network. Previously, she was the Workforce Research Stream Leader and Lead Academic, Clinical and Educational Research at the University Centre for Rural Health (University of Sydney and Western Sydney University) 2014-2019.Sabrina has worked in the private and not-for-profit sector. She has managed a medical practice and has held non-executive board positions with an aged care provider (2012-2016) and disability service provider Multitask since 2018.

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Profile of Zahid Mubarik

Zahid Mubarik


Zahid Mubarik is the CEO of HR Metrics and SHRM USA Partner in Pakistan. He is a global expert in human capital measurement metrics/analytics. Zahid is the only HR Leader from Asia to become member ISO Technical Committee 260 which comprised of experts from 11 countries including USA, UK, Pakistan, France, Germany, Sweden, Switzerland, Austria, Norway, Netherlands and Portugal for developing global HR standards. Zahid actively participated in HR standards meetings at Washington, London, Melbourne, Rotterdam, Paris, Singapore, Bali and Milan. Zahid actively contributed towards development of Human Capital Reporting Standard ISO 30414. As a recognition of his contribution, he was elected as Global Convener of ISO HR Metrics Standards Working Group. During his leadership, ISO published two global HR standards specifications including Quality of Hire and Impact of Hire. He has the honor of being distinguished speaker in international HR conferences/seminars at Las Vegas, Beijing, Moscow, Baku, Hanoi and Dubai.

Zahid introduced SHRM Competency based HR Certification in Pakistan and developed more than 200 SHRM Certified professionals. He is a member Board of Directors,The Centre for Global Inclusion USA. He introduced Global Diversity & Inclusion Benchmarks Standards in Pakistan. Zahid is the Chief Editor of periodic HR Magazine Workforce Tomorrow.

Email: Zahid@thehrmetrics.com

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Profile of Jeff Higgins

Jeff Higgins

United States of America

Jeff Higgins is founder and CEO of Human Capital Management Institute(HCMI), a predictive analytics and workforce planning software and consulting company. HCMI features SOLVE predictive analytics, the only ISO30414 compliant human capital reporting software on the market today. Using ISO30414, SOLVE also meets US Securities and Exchange Commission(SEC) disclosure requirements.

Jeff and HCMI help companies turn workforce data into intelligence with over 600 standardized metrics, predictive and prescriptive solutions for companies of all sizes. With his unique experience as both a senior HR executive and former CFO, Jeff helps organizations gain insights and solve talent issues to unlock billions of dollars in workforce ROI.

Mr. Higgins is an adjunct professor of HR & People Analytics at USD, founding member of the Workforce Intelligence Consortium, member of the ISO Technical Advisory Group (TAG) on human capital, US lead for #ISO30414 Human Capital Reporting Standard, board member Center for Talent Reporting (CTR) and editorial committee member IHRIM Workforce Solutions Review (WSR) magazine.

Mr. Higgins was EVP client services at Inform a workforce planning and analytics company, EVP of Workforce Planning at Countrywide Financial Corp., and senior HR leader driving workforce analytics and planning at The Irvine Company and OneWest Bank. Previously Mr. Higgins spent 15 years in finance and accounting roles of increasing responsibility for Johnson & Johnson, Baxter International, Colgate Palmolive and Klune Industries, ultimately as a Controller, VP of Finance and CFO.

In September 2019, and Mr. Higgins and HCMI were featured on a CFO magazine cover story on “Human Capital Reporting “human-capitals-big-reveal”.

Profile of Heiko Mauterer

Heiko Mauterer


Heiko is Board Member and Senior Partner with 4C GROUP AG, a management consultancy. He studied business administration and engineering at the University of Karlsruhe and did a doctor’s degree at the University of Berlin. With 4C GROUP, Heiko is responsible for 4C’s “HR Management Practice”, supporting companies all over the globe in HR Management-related projects (https://www.4cgroup.com/en/chro-humanresourcesmanagement).

Heiko joined ISO (https://www.iso.org/committee/628737.html) and DIN in 2016 and is one of the content-authors of the “Human Capital Reporting Guideline” (ISO 30414) which was published in 2018. He supports organizations in implementing ISO 30414 and also offers certification services for companies in the ISO context (https://www.4cgroup.com/en/financial-services/human-capital-reporting-certification-services).

Heiko is a member of the Goinger Kreis eV, an HR association with a self-conception of a forum and think tank for people in responsible positions in business and science, who act as thought leaders and derive and drive initiatives for personnel work and sustainable employment.

Email: heiko.mauterer@4cgroup.com

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Profile of Karl Craven

Karl Craven

United Kingdom

Karl is the founder of Spiral HR Ltd, a people analytics and workforce planning consultancy based in the UK. A people data devotee, Karl is passionate about using data and analytics to reveal the value of human impact on a business. 

Karl’s passion is to bring transparency and understanding to otherwise complex processes. Well travelled, culturally astute and innovative, he approaches business challenges from a win-win perspective first. 

Karl is an active member of many HR professional charters. He recently obtained the Senior Certified Professional qualification with the Society of HRM (SCP-SHRM) and Lead Auditor ISO 30414 Certification and Diversity and Inclusion Practitioner of the GDEIB framework with HR Metrics. 

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